Cookie Policy
We use cookies on our website. You’ll find a notice about this on our homepage as well, which also links back to this policy. We last updated our policy on 16th January 2026.
1. Information about cookies
A cookie is a small text file that is placed onto your computer (or other electronic device) when you access our website. There are 4 different types of cookies:
- Necessary cookies. Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
- Statistics cookies. Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
- Preferences cookies. Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
- Marketing cookies. Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
Our website may use each type of cookie in order to:
- Make your online experience more efficient and enjoyable
- Improve our services
- Recognise you whenever you visit this website and distinguish you from other users of our site
- Obtain information about your preferences and use of our site
- Provide you with advertising that is tailored to your interests
- Carry out research and data analysis to help us to improve our content and services and to better understand our customer preferences and interests
Your web browser places cookies on your hard drive for record-keeping purposes and sometimes to track information about you. We have set out specific details of the cookies we use on our site in section 4 below.
2. Third-party cookies
Like many other websites, third parties may also set cookies on our website. These third parties are responsible for the cookies they set on our site and we have no control over them. For further information on how their cookies policies work, please visit their websites.
3. Managing cookies
You can manage cookies yourself.
You can set your web browser to refuse cookies, delete cookies, or to alert you when cookies are being sent.
You will need to visit the web browser’s site to manage, but for ease we have provided links to popular browsers below:
- Google Chrome: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=en
- Microsoft Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Microsoft Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
- Apple Safari: https://support.apple.com/en-us/105082
For further information about cookies and how to manage or disable them please go to: www.aboutcookies.org. Please also note that if you change/block cookies then:
- some parts of our website may not function properly or as well as they otherwise might;
- changes will apply across all websites that you visit (unless you choose to block cookies only from particular websites); and
- the settlings that you change will only apply on the device on which you change the settings and will not apply across all other devices that you use.
4. Specific details
Necessary Cookies (5)
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| __cf_bm | hubspot.com | Cloudflare bot management cookie. Distinguishes between humans and bots to protect the website from malicious traffic. | 1 day | HTTP |
| _cfuvid | hsforms.com | Cloudflare cookie used for load-balancing and DNS routing to ensure optimal performance. | Session | HTTP |
| _cfuvid | hubspot.com | Cloudflare cookie used for load-balancing to distribute traffic across servers. | Session | HTTP |
| CookieConsent | trent.ai | Stores the user’s cookie consent state for the current domain. Remembers your cookie preferences. | 1 year | HTTP |
| cookietest | trent.ai | Tests whether the user’s browser supports cookies. Deleted immediately after the test. | Session | HTTP |
Statistics Cookies (8)
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| __hssc | trent.ai | HubSpot cookie that keeps track of sessions. Used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. | 1 day | HTTP |
| __hssrc | trent.ai | HubSpot cookie set to recognize the visitor’s browser upon reentry to the website. Used to determine if a new session has started. | Session | HTTP |
| __hstc | trent.ai | HubSpot cookie that tracks visitors. Contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number. | 180 days | HTTP |
| _ga | trent.ai | Google Analytics cookie that registers a unique ID to generate statistical data on how the visitor uses the website. | 2 years | HTTP |
| _ga_# | trent.ai | Google Analytics cookie used to collect data on the number of times a user has visited the website, as well as dates for the first and most recent visit. | 2 years | HTTP |
| ajs_anonymous_id | cdn.segment.com | Segment cookie that counts how many times a website has been visited by different visitors. Used for internal analytics. | Persistent | HTML |
| ajs_anonymous_id | trent.ai | Segment cookie used to identify a specific visitor anonymously across sessions. | 1 year | HTTP |
| hubspotutk | trent.ai | HubSpot cookie that keeps track of a visitor’s identity. Passed to HubSpot on form submission and used when deduplicating contacts. | 180 days | HTTP |
Marketing Cookies (4)
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| __ptq.gif | hubspot.com | HubSpot tracking pixel that sends data about visitor behavior and device to the HubSpot server for analytics and personalization. | Session | Pixel |
| __tld__ | trent.ai | Segment cookie used to track visitors on multiple websites in order to present relevant advertisements based on visitor preferences. | Session | HTTP |
| ajs_user_id | cdn.segment.com | Segment cookie that collects data on visitor preferences and behavior on the website for targeted marketing. | Persistent | HTML |
| ajs_user_id | trent.ai | Segment cookie used to track visitor behavior data when a user is identified (logged in). | Session | HTTP |
| _hcc | trent.ai | Cookie set by the HubSpot tracking code. Used for managing visitor interactions and website functionality. | 1 day | HTTP |
| _hcp | trent.ai | Cookie set by the HubSpot tracking code. Used for managing visitor interactions and website functionality. | 1 day | HTTP |
5. Third-Party Services
We use the following third-party services that may set cookies or collect data. For more information about how these services handle your data, please refer to their privacy policies:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website analytics and visitor statistics | Google Privacy Policy |
| Google Tag Manager | Tag and script management (does not set cookies itself) | Google Privacy Policy |
| HubSpot | Customer relationship management and marketing | HubSpot Privacy Policy |
| Segment | Data collection and routing for analytics | Segment Privacy Policy |
| Mixpanel | Product analytics (receives data via Segment) | Mixpanel Privacy Policy |
| Cookiebot | Cookie consent management | Cookiebot Privacy Policy |
| Cloudflare | Security and performance optimization | Cloudflare Privacy Policy |